Starting Anew: Making a Business Work in 2023
Given that we have reached the end of the first three years of Lockdown fallout, business survivors have managed to come to terms with...
Effective Management of ‘Scares’, in Unprecedented Times…
As we celebrate Halloween and somehow take domestic-level ‘scares’ in our stride, real ‘scares’ in our business can be a distraction in terms of...
Brand loyalty, built on honesty, could be the best policy in...
Lockdown and its aftermath have brought about a destruction of trust in society. In fact, it could be said that the only residual trust...
Our brand, a certainty among the uncertainties
Following Lockdown, we are dealing with distracted, doubtful but savvy consumers surrounded by uncertainty. This uncertainty can result in unintended consequences that can cause...
‘Pound-in-your-pocket-inflation’ – How consumer perception of spending power affects willingness and...
Official statistics are often incomprehensible to a consumer-in-the-street. If in any doubt, as a pragmatic NAM, why not try evaluating the various government versions...
Optimising The Risk And Uncertainty Of 2021
Most people are heading towards a 10-day break that will be anything but traditional. After a traumatic, challenging year, many would have used this...
Looking Ahead from Lockdown – Dealing with a Genie Let Out...
Trying to work out future implications in business is never easy (think 35 years managing NamNews, for those out there with longer memories...). However,...
Action-Plan for Day One of Unlockdown…
As governments realise that lockdown is doing more harm than good, and that removing civil rights is easier than trying to restore them in...
The New ‘Norm’ in a Post Coronavirus World
As governments begin to signal a gradual emergence from lockdown, NAMs need to plan for the action required on the Monday morning following release......
Realistic Optimism: How to Convert ‘Wait & See’ into Action,...
With social, economic, and political ‘norms’ being challenged everywhere, uncertainty re UK-EU relationships adding to the sense of chaos, and too many fires to...

