Trust In The Brand, A Key Casualty Of Lockdown Fallout…
Given that a key casualty of Lockdown fallout was the consumer’s loss of trust in almost everything, their loss of faith in brands should...
A Case of Concentration…or Dilution of Your Brand Message?
Given the pressure on the multiples arising from flatline demand and the increasing appeal of the discounters, any major customers’ growth has to come...
Major Change as an Opportunity for Major Change
Given the monumental changes of Brexit, Trump, Italian banks and who knows what next among EU members, mostly driven by flat-lining economies resulting from declining...
Winning in FMCG – How brands can win in the Age...
Pop over to Germany and drop into a Real or V-Markt and you’ll glimpse a possible future: stores that feel more like B&Q with...
Brand Integrity – the Foundation Stone of Brand Equity
If we define brand integrity as constantly meeting, or even exceeding, consumer expectations in terms of their experience of the brand, then it becomes...
Power in Retailing: A Need for a Political Perspective in Account...
Recent developments in Cyprus, especially the imposition of capital export restrictions and the use of depositors’ savings as sources of bailout funds, have become...