Traditionally, when strong, established brands needed to reflect rising costs in the shelf price, they simply applied the increase, and the market followed. Retailers that...

In this era of unprecedented uncertainties, when trying to anticipate the evolution of own label in terms of its relation with brands, it is...

Changes in consumer spending patterns, including some switching to lower-priced private label goods, are inevitable as shoppers increasingly become cash-strapped in a down economy. This...

Amazon’s success in establishing a truly consumer-centric online brand in most non-food categories, based upon a multi-product/multi-service dynamic relationship with its consumer-base, it follows...

Given the pressure on the multiples arising from flatline demand and the increasing appeal of the discounters, any major customers’ growth has to come...

The recent potential credit downgrade, coupled with Tesco’s inability to restore its pre-January share price, following the start-of-year profit warning, makes it inevitable that...

Probably the most effective innovation in the history of applied marketing, category management had come a long way in fifteen years… As ‘marketing done properly’...