Brands And Buyers: Can We Turn A Relationship On The Rocks...
Burnout, stress, and overwhelming busyness are just some of the issues facing buyers in the UK’s major retailers, as post-pandemic staff shortages and an...
What’s in it for me? – How a Buyer buys in...
In the current climate, coping with the short-term buyer’s (hidden) agenda, limited attention-span, apparent apathy or even persuading them to listen to your ideas, are...
“What’s in it for me?” A Bespoke starting-point?
Following the global financial crisis, a key development has been the retreat from ‘global’ to ‘national’ by countries and their citizens in seeking satisfaction...
