Coming Round The Corner – AI In FMCG Category Management
By Charlotte Derra, Category, Insight & Shopper Marketing Consultant at Curious Puffin - FMCG Category Management Services
Hands up if you’ve been worried that AI...
Why Like-For-Like Sales Growth Is The Ultimate KPI In Grocery Retail
By Simon Dunn, Managing Director at Optima Retail - experts in Category Management
In grocery retail, like-for-like (LFL) sales growth is more than just a...
Category management is dead, mission management is the future?
The key reason shoppers use convenience stores is simple: convenience! Convenience stores need to ensure they focus specifically on providing increasingly convenient solutions to...
Category Management, the Jury Goes Back Out?
Probably the most effective innovation in the history of applied marketing, category management had come a long way in fifteen years…
As ‘marketing done properly’...
