Building Reality-Based Strategies Tailored For The Real World Market
No, this editorial is not about Augmented Reality (another time, perhaps?). It is far more basic and important than that. One could say it...
Competition Management Post-Lockdown
Lockdown has resulted in more intense competition in that companies that have managed to survive have done so because they were able to act/react...
Making Every Sale Count, Even Via the Discounters…
With markets continuing to flat-line everywhere, globally and locally, it is imperative that we make every sale count. This means operating with two complementary...
Renewing your best brand by going back to basics, real basics…
When all your traditional trade strategies no longer seem to work and despite the many fires demanding your attention in these unprecedented times, perhaps...
Tesco’s Cloud Offers Suppliers a Golden Opportunity?
As the Tesco profit-overstatement issue builds, it is inevitable that, in the coming months, most advance bookings of supplier investment will be challenged because...
Mega-mergers: the Unintended Consequences
Given the rising trend of companies combining forces to optimize scale, reduce tax and drive the output of complementary R&D resources, it is perhaps...
The Way Forward in a Flatline Market
The major realisation arising from the aftermath of the five-year global financial crisis is that we are in fact awakening from a 30-year dream...
If the Numbers Don’t Add Up, They Probably Don’t
Following a global financial crisis that has left governments floundering, business managers have lost confidence in both bankers’ and politicians’ ability to reverse downward...
FMCG Brands Need to Stand Out In Order to be Outstanding
In a crowded, me-too market, being different is no longer about having a single unique selling point-of-difference, but is more about presenting a composite...
Making Sense of Nonsensical Times…
As most pro-active NAMs are aware, business is not about awaiting a ‘return to normal’ but rather a case of making sense of the...
