Making Sense of the Savvy Consumer in ‘Recession-Mode’*

Consumers are now coming to terms rather than making sense of the past 10 years (!) of financial turmoil, but are developing increasing confidence in...

Consumer-needs vs Shopper-needs: the Balancing Act in Retail?

In the last article, we floated the idea of suppliers treating independent and specialist retailers as marketing outlets as well as sales outlets. In...

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