Customer segmentation – are you missing a trick?
Retail Customer segmentation is a valuable tool when you are developing your commercial trading plan and optimizing your sales delivery for your retail and...
Dealing with Transition…
A negative side effect of the mergers and takeovers in the retail trade has caused many trading partners to shelve or even abandon medium...
Life-cycling the customer and avoiding premature Decline
Bearing in mind the fact that in a rapidly changing market, current levels of inadequate or under-resourcing make it impossible to treat each customer...
The Customer as a ‘Fixed’ Asset…….
Bearing in mind that a customer can be as important (or more important!) than a fixed asset, it is perhaps useful to explore the...
