Welcome to the Distrusting Twenties… The Think-for-Yourself Decade
Over the past 12 years, following the global financial crisis, people have lost faith in politicians (see voters everywhere…) and bankers (see 1% interest...
Seeing NAM-Opportunities in a Flatline Bull-Market
It used to seem that anyone can succeed in a classic stock market bull-market, although in practice it often appeared easier for the other...
The Way Forward in a Continuing Flatline Market
Ten years ago, following the unprecedented 2008 global financial crisis, we cautiously warned NAMs of a possible flatline demand environment lasting for ‘as long...
Brexit for NAMs – Where Now?
In what will be seen to be one of the most fundamental and far-reaching developments affecting how we conduct the NAM Job, Brexit is...
The Way Forward in a Flatline Market
The major realisation arising from the aftermath of the five-year global financial crisis is that we are in fact awakening from a 30-year dream...
‘Making Do’ Taking Demand Out of the Market?
Essentially, hopes for a continuing pre-Christmas sales revival dashed amid signs that consumers are still limiting spending to essential items, it is perhaps useful...
Business As Usual In Unusual Times?
It could seem that the current exceptional market conditions require unique treatment, when in fact a return to basics might prove to be a...
Beating the Averages in a Flat Market
The latest Ernst & Young Item Club Report signals 10 years of slow growth austerity in the UK market, quoting all the usual suspects...
FMCG Brands Need to Stand Out In Order to be Outstanding
In a crowded, me-too market, being different is no longer about having a single unique selling point-of-difference, but is more about presenting a composite...
Making Sense of Nonsensical Times…
As most pro-active NAMs are aware, business is not about awaiting a ‘return to normal’ but rather a case of making sense of the...
