If You Don’t Count, You Won’t Count…
Given the increasingly complex combination of a 10-year global credit-crunch, a permanent squeeze on liquidity, trade partnerships dissolving into transactional relationships, short-term/long-term imbalance, increasing...
Brexit for NAMs – Where Now?
In what will be seen to be one of the most fundamental and far-reaching developments affecting how we conduct the NAM Job, Brexit is...
Brand Integrity – the Foundation Stone of Brand Equity
If we define brand integrity as constantly meeting, or even exceeding, consumer expectations in terms of their experience of the brand, then it becomes...
Who’s minding the shopper?
The old deathbed story raises an interesting dilemma in retailing today: An elderly shopkeeper on his deathbed asks for his wife and then for...
