Break From Your Always Be Selling Mentality
By Richard Pascoe, Company Director and Lead Trainer at Making Presentations
We all know that we have to learn to present well. A cornerstone of...
Multifunctional Management of Major Customers
The multiples’ share of trade is slowly being diluted as a result of discounter and online growth, and major customers are undergoing fundamental change...
The Muddle of Brexit: the NAM as Reality Checker?
What is this about?
In retrospect, the muddle of Brexit, intended or otherwise, will prove to have been a major potential benefit for those NAMs...
Want an effective sales team? Unlock their DNA
Unlocking the DNA of your sales team will also unlock a world of potential. DNA represents the building blocks for life. In a sales...
The Courage To Be Simple…
In a bewildering world of increasing complexity, NAMs often choose to delegate non-customer issues upwards and get on with the day-job. As this approach...
Helping the Buyer Buy
Given the global market turmoil, and the structural changes currently taking place in UK retail - and especially when all else has failed -...
Trade Issues and the NAM – How Much Should You...
Given the unmapped rate of change in these unprecedented times, keeping up with the issues has become virtually impossible.
Think about it, as the resident...
KAM – the New Centre of Gravity?
With the growth in trade funding from 5% to 20% of sales to the trade, possibly at a cost to above-the-line budgets in a...
Recession Account Management (KAM to RAM)
With world economies showing classic signs of ‘shrinkage’, Recession Account Management techniques may provide worthwhile options for pro-active NAMs and KAMs. Faced with reduced...
Networking the e-benefits of Global Exchanges
Even a cursory examination of the implications of global Net Exchanges makes it obvious that fundamental changes are taking place in business models, globally....