Tailoring to Consumer Need: Getting Closer to the Super-Savvy Post-Lockdown Consumer
In their desire to get closer to the consumer, suppliers and retailers are investing in new initiatives; suppliers via DTC partly as a way...
What You ‘Do’ Vs What You ‘Say You Do’… Lessons In...
We’re all guilty of projecting an idealised self-image into the world. Be it on social media, dating profiles or consumer surveys, the gulf between...
The Implications of Private Equity Takeover of a Mult
Given the increased level of private equity interest in UK retail because of strong consumer demand and cashflow, negative working capital - i.e. selling...
Why Challenger FMCG Brands Should Head For Amazon’s Virtual Shelves
By Peter Martin, MD of Amazon specialist agency Melody
Supermarkets are competitive spaces. Household names get the prime eye-level spots on shelves, while emerging brands...
‘Pound-in-your-pocket-inflation’ – How consumer perception of spending power affects willingness and...
Official statistics are often incomprehensible to a consumer-in-the-street. If in any doubt, as a pragmatic NAM, why not try evaluating the various government versions...
Online vs Physical – what levels of penetration are we likely...
Throughout 2020 and 2021, national restrictions forced large swathes of physical retailing into hibernation, and consumers were left with little choice than to pick...
It’s time for NAMs to unleash their inner CEO: A basis...
It’s easy to forget that in January 2020, before the COVID-19 pandemic struck, organisations were already under pressure and operating in a ‘VUCAD’ environment...
Post-Covid attitudes and behaviours around sustainability and how brands need to...
Sustainability has become a buzzword. From the war on plastic and saving the turtles to hashtags used by corporations, there isn’t a day that...
Competition Management Post-Lockdown
Lockdown has resulted in more intense competition in that companies that have managed to survive have done so because they were able to act/react...
Artificial Intelligence in Buying
Advanced Analytics as Leverage by the Buyer in Negotiation
An overview of the process, by Chris Webber of Foxleigh
Jane is a Business Manager for a...
