The Way Forward in a Flatline Market
The major realisation arising from the aftermath of the five-year global financial crisis is that we are in fact awakening from a 30-year dream...
Why Small is Beautiful; Especially in Post-crisis Retail
Given the fact that the global financial crisis in 2008 is still causing headline-grabbing casualties among the big retail players - resulting in greater...
Who’s minding the shopper?
The old deathbed story raises an interesting dilemma in retailing today: An elderly shopkeeper on his deathbed asks for his wife and then for...
“What’s in it for me?” A Bespoke starting-point?
Following the global financial crisis, a key development has been the retreat from ‘global’ to ‘national’ by countries and their citizens in seeking satisfaction...
From Petit Theft to Grand Larceny: an Inevitable Progression in...
It all started with shoppers ‘grazing’ on grapes as they shopped the store, often adding up to a significant shrinkage problem for the retailer...
Given...
How To Maximize The ROI On Your Shopper Marketing Efforts
Marketing to shoppers – understanding our target market as they shop, and creating activity to change their behaviour in a way which will drive...
Compliance in Shopper Marketing
Why Is Excellent In-store Execution So Elusive?
Whether you are in marketing or sales, poor in-store execution is a problem of nightmare proportions: all of...
Risk Management in a High-Risk Environment
Given the uncertainties resulting from the global financial crisis, it is vital that suppliers identify and manage their risk-exposure in a positive way, aimed...
Money, money, money – becoming more important than The Brand?
Following the global financial crisis, the emphasis on money has become a major issue for suppliers and retailers. Whilst the brand will and always...
Trade Issues and the NAM – How Much Should You...
Given the unmapped rate of change in these unprecedented times, keeping up with the issues has become virtually impossible.
Think about it, as the resident...
