Amazing Amazon – A working paper for NAMs…?
With a vision ‘to be the earth’s most customer-centric company; to build a place where people can come to find and discover anything they...
If the Numbers Don’t Add Up, They Probably Don’t
Following a global financial crisis that has left governments floundering, business managers have lost confidence in both bankers’ and politicians’ ability to reverse downward...
The NamNews High Street Revival Recipe
More art than science, more craft than art, a pragmatic ‘solution’ that reflects market realities, appreciates that a High Street is more like a...
Austerity Account Management: Optimising Scarce Resources in Unprecedented Times
With this the fourth year of flatline growth and cutbacks, the recession has brought a whole new meaning to ‘scarce’ resources. In practice, ‘scarce’...
Optimising Opportunities in Unprecedented Times
The issue here is the extent to which there are real trade opportunities available in unprecedented times, and if so, what are the tools...
Developing Opportunities in a Multiplex-world…
In a multimedia environment, with multichannel two-way access to the consumer each operating at over-capacity, potential access to all consumers, literally millions of people,...
Dealing in Business Reality, the New Optimism…
In the current climate business success, and even survival, is about being able to optimise reality. Indeed, if you do not face up to...
Fair Share Trading in Unequal Times…
Whilst a government can attempt to legislate in cases of extreme abuse of a supplier’s rights, the difficulties in implementing the ‘new’ GSCOP legislation...
Networking when you don’t need it, for unprecedented times…
Before the global financial crisis, networking for NAMs was a casual, ad hoc process conducted offline in spare time.
Now with ‘networkees’ fighting for survival,...
Business As Usual In Unusual Times?
It could seem that the current exceptional market conditions require unique treatment, when in fact a return to basics might prove to be a...
