Why BOGOF? – Counting on BOGOFs, to lose Money…
In the current economic climate, suppliers and retailers may be tempted to make more use of multibuys, in order to reduce stocks of slow-moving...
How Low Can You Go…
It may be unfair to lay all the blame for the troublesome ‘new’ consumer at the door of the global downturn, but the 2008/09...
Political Retailing in Times of Unprecedented Change?
As we continue to undergo fundamental political change worldwide, the impact of politics upon retailers and retailers’ influence upon political change is becoming a...
Money Making Machines That Happen to Sell Groceries (and Financial...
Essentially, as ‘money machines that happen to sell groceries’, the grocery multiples have debugged much of the mystique associated with food provision, meeting consumer...
Cross-Border Shopping, Threats and Opportunities?
Recent market data suggests that the trend of cross-border shopping from the Republic to Northern Ireland may be abating, but will this trend carry...
Death of the High Street – a Rebirth Opportunity for Suppliers?
It is obvious that fundamental and possibly irreversible change is taking place in the High Street. The recession has simply accelerated the process of...
Category Management, the Jury Goes Back Out?
Probably the most effective innovation in the history of applied marketing, category management had come a long way in fifteen years…
As ‘marketing done properly’...
A Larger Slice of a Smaller Cake?
If the recession is about absorbing slack or excess that has built up in the system over the past fifteen years, then this slack...
Tesco Ireland Cross-border Pricing – a global rehearsal?
What is this about?
Essentially, Tesco have decided to try to reduce the loss of business from their Irish border-area stores to their own and...
Managing Customers Profitably
In recent years there has been a growing focus on understanding the profitability of customers. Alarmingly, as companies learn more about the value of...
