The Store Strikes Back: Are Stores Ready To Take Market Share...
After years of speculation that online retail would cannibalise bricks & mortar stores, the high street is making a comeback – driven by the...
Lockdown Fallout and the Need for Fundamental Customer Reboots
Having survived three years of total change, change radical and unprecedented, it would be unwise to continue to apply the same pre-Lockdown strategies and...
New Norm Realities: ‘To stay the same, everything has to change’
Given what we have all endured in these past three years of Lockdown fallout, most options present us with a paradox, a contradiction that...
Eight Universal Truths of Retail Media
There are many truths in life, but what about in the world of retail media? In summary, retail media enables retailers to target consumers...
Why A Relationship With Retailers Is The Most Valuable Connection CPGs...
As we approach the end of the third-party-cookie era of digital marketing, brand marketers are eagerly looking at alternative ways to find and target...
Product Rationalisation in the Food & Drink Industry: The Main Causes...
The need for product rationalisation has increased significantly in recent years for a number of reasons. Major events have influenced changes in consumers’ shopping...
The Great Clear-out: Rationalisation (of everything) Resulting from Lockdown Fallout
Decades of low-interest borrowing and debt-fuelled spending have resulted in ‘artificial’ growth in demand, causing a surplus of capacity at all levels, including consumer...
Starting Anew: Making a Business Work in 2023
Given that we have reached the end of the first three years of Lockdown fallout, business survivors have managed to come to terms with...
Retail Media – A Down-to-Earth View of a New Way Forward...
Patently, having spent over five decades building brands on traditional media ‘in the dark’ regarding its impact, the rapid evolution of Retail Media (RM)...
Can FMCG Adapt In The Face Of Inflation-Weary Shoppers?
FMCG manufacturers and retailers are witnessing some of the biggest changes in consumer spending, with a return to the kind of shopping behaviours more...