Optimising the Shift in Supplier-Retailer Balance of Power

Given the impact of the global economic crisis on major retailers, with their ROCE and Net Margins reduced by a third or more, coping...

How To Maximize The ROI On Your Shopper Marketing Efforts

Marketing to shoppers – understanding our target market as they shop, and creating activity to change their behaviour in a way which will drive...

Money, money, money – becoming more important than The Brand?

Following the global financial crisis, the emphasis on money has become a major issue for suppliers and retailers. Whilst the brand will and always...

Trade-Spend Responsibility – a Move to the Finance Department?

Having grown from a sales-department ‘slush-fund’ of 5% of turnover to over 20% of a typical supplier’s sales, trade-spend is now greater than cost-of-goods...

Return on Investment in Business Trust

The moral aspects of trust in business are best dealt with by others. Here we shall explore the commercial applications, especially the potential upside...

Optimising Opportunities in Unprecedented Times

The issue here is the extent to which there are real trade opportunities available in unprecedented times, and if so, what are the tools...

Fair Share Trading in Unequal Times…

Whilst a government can attempt to legislate in cases of extreme abuse of a supplier’s rights, the difficulties in implementing the ‘new’ GSCOP legislation...

Why BOGOF? – Counting on BOGOFs, to lose Money…

In the current economic climate, suppliers and retailers may be tempted to make more use of multibuys, in order to reduce stocks of slow-moving...

How Low Can You Go…

It may be unfair to lay all the blame for the troublesome ‘new’ consumer at the door of the global downturn, but the 2008/09...

Money Making Machines That Happen to Sell Groceries (and Financial...

Essentially, as ‘money machines that happen to sell groceries’, the grocery multiples have debugged much of the mystique associated with food provision, meeting consumer...

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