Brand Premia Dilution Via ‘Excessive’ Price Increases, What Now?
Given that the greatest casualty of Lockdown was trust in everything, consumers who have survived the trauma have emerged savvy and are putting their...
The Savvy Saving Consumer Banking on Trust, Your Most Valuable Asset…
As high inflation engulfs the market, with plenty of price rises still to come, consumers are pulling in their purse strings, picking their way...
Coping With Real World 2022
As we end 2021, we have now had two (!) year’s experience of coping with the craziness of Lockdown and its consequences. For the...
Tailoring to Consumer Need: Getting Closer to the Super-Savvy Post-Lockdown Consumer
In their desire to get closer to the consumer, suppliers and retailers are investing in new initiatives; suppliers via DTC partly as a way...
Emergence of the Savvy Diner, the New Standard Setter in Hospitality…?
Consumers were just about coming to terms with, rather than making sense of, 11 years (!) of financial, economic and political turmoil, when 12...
Looking Ahead from Lockdown – Dealing with a Genie Let Out...
Trying to work out future implications in business is never easy (think 35 years managing NamNews, for those out there with longer memories...). However,...
The New ‘Norm’ in a Post Coronavirus World
As governments begin to signal a gradual emergence from lockdown, NAMs need to plan for the action required on the Monday morning following release......
Emergence of the Super-Savvy Consumer, the New Standard Setter in On/Off-line...
Consumers are just about coming to terms with, rather than making sense of, the past 11 years (!) of financial, economic and political turmoil. ...
Major Change as an Opportunity for Major Change
Given the monumental changes of Brexit, Trump, Italian banks and who knows what next among EU members, mostly driven by flat-lining economies resulting from declining...
2017: When We Shall Pay the Cost of Second-Guessing in the...
The moral aspects of trust in business are best dealt with by others. Here we shall explore the commercial applications for NAMs, especially the...
