Brexit for NAMs – Where Now?
In what will be seen to be one of the most fundamental and far-reaching developments affecting how we conduct the NAM Job, Brexit is...
Brand Integrity – the Foundation Stone of Brand Equity
If we define brand integrity as constantly meeting, or even exceeding, consumer expectations in terms of their experience of the brand, then it becomes...
Boarding Pass Checkouts – the Unintended Consequences
As with most major retail issues, the great VAT scam began with a low-key investigation started by The Independent because of Oliver Wright’s growing...
Who’s minding the shopper?
The old deathbed story raises an interesting dilemma in retailing today: An elderly shopkeeper on his deathbed asks for his wife and then for...
Power in Retailing: A Need for a Political Perspective in Account...
Recent developments in Cyprus, especially the imposition of capital export restrictions and the use of depositors’ savings as sources of bailout funds, have become...
People Exercising Brand-Power: the Corporation Tax backlash
With the explosion of the credit-fuelled global financial crisis, people’s accumulated suspicion and distrust of government, the financial system and bankers, coupled with a...
Business As Usual In Unusual Times?
It could seem that the current exceptional market conditions require unique treatment, when in fact a return to basics might prove to be a...
Making Sense of the Savvy Consumer in Recession….
Consumer are now beginning to make some sense of the past six months of financial turmoil, are developing increasing confidence in their common sense...
Gambling on ‘Loyalty’ Cards……..
Retailers who expect loyalty cards to build consumer loyalty are missing an important trick. Loyalty cards simply provide access to possible consumer need via...
