Redefining Supplier Relationships: The Importance Of Analysis And Automation In...

Retailers sit between the economic forces of supply and demand. Profit is found in the balance between the pull of customers’ needs and the...

Reassessing Power-Play Dynamics in Supplier-Retailer Relationships

Over the past seven years, the application of GSCOP has achieved a lot in terms of eliminating much of the tendency for retailers to...

Managing Differences in Balance of Power-play in Supplier-Retailer Relationships…?

Faced with increasing customer concentration, and despite advances made via GSCOP, the fact remains that radical increases in customer size arising from like-with-like mergers...

‘What’s in it for me?’ – Why Managing Selfishness is Key...

In the current climate, coping with the short-term buyer’s hidden agenda, limited attention-span, apparent apathy, or even persuading them to listen to your ideas...

Supplier-retailer engagement: the badly-kept secret to growing private brand sales

In 2017, retail success (especially in grocery) pretty much demands successful private brands. Retailers with their own product ranges offer consumers a compelling reason...

Compliance in Shopper Marketing

Why Is Excellent In-store Execution So Elusive? Whether you are in marketing or sales, poor in-store execution is a problem of nightmare proportions: all of...

When a Buyer Wants ‘Too Much’…

With financial pressures causing some retailers to attempt to compensate for falling sales and profits at the expense of suppliers, it is important that...

Managing Sainsbury’s while you wait…

With the UK’s No.3 retailer in limbo, facing two possible outcomes, Sainsbury’s suppliers cannot afford to freewheel in the meantime. Essentially, option one is to...

KAM – the New Centre of Gravity?

With the growth in trade funding from 5% to 20% of sales to the trade, possibly at a cost to above-the-line budgets in a...

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