Coping With High Inflation Account Management in 2022
In what is going to be a tough 12 months of high inflation, minimum, NAMs will need to reference all initiatives against basic financial...
Optimising the certainty of your brand in uncertain times
Given unprecedented uncertainty post-Lockdown, we believe that well-managed brands and routes-to-consumer represent a potential source of certainty and stability for shell-shocked consumers and customers.
We...
Working with the Super-Savvy Consumer in Practice…
Those who have survived the past 18 months massive and violent ‘wake-up call’ of Lockdown are those that are prepared to step outside corporate...
Moving from Managing a Traditionally Owned to a PE Owned Mult
Selling to a PE-owned retailer requires an EBITDA mindset, helping the customer buy your offering by understanding their model, expressing all you offer in...
Getting back to basics based on consumer perception of pound-in-the-pocket inflation…
If consumers are using gut feeling re inflation to manage their shopping behaviour, it is important for suppliers and retailers to reassess their relative...
A Fundamental Basis for Reassessing Relative Competitive Appeal Post-Lockdown
If we accept that in post-Lockdown we are dealing with better, more threatening competition, it is key to enhance your relative competitive appeal by...
Tools Made for Setting Context Post-Lockdown
In what is going to be a five-year post-Lockdown downturn, minimum, NAMs will need to place most issues affecting the business within a realistic...
Getting Your Sales-Forecasting Assumptions Right Post-Lockdown
A 12-month restraint on trade has severely fractured the UK economy, causing untold damage, sometimes terminal, to sectors like traditional non-food retail, hospitality, and...
Post-Lockdown, What if a Restaurant was Run Like a Supermarket?
Those in hospitality that have survived months of Lockdown cannot risk operating the same business model in a world of savvy consumer-diners. Given the...
The Independent Retailer as an Advertising Medium – Optimising the Post...
Given the economic damage arising from Lockdown, coupled with the rise in mutual dependency of supplier and local convenience, it is important to build...
