Optimising the certainty of your brand in uncertain times
Given unprecedented uncertainty post-Lockdown, we believe that well-managed brands and routes-to-consumer represent a potential source of certainty and stability for shell-shocked consumers and customers.
We...
Our brand, a certainty among the uncertainties
Following Lockdown, we are dealing with distracted, doubtful but savvy consumers surrounded by uncertainty. This uncertainty can result in unintended consequences that can cause...
Meeting Customer E-Commerce Promises With Data Driven Fulfilment
By Emma Dempsey, CEO at James and James Fulfilment
The e-commerce party just became a little more challenging. Online businesses have enjoyed a boom time over the...
Working with the Super-Savvy Consumer in Practice…
Those who have survived the past 18 months massive and violent ‘wake-up call’ of Lockdown are those that are prepared to step outside corporate...
Tailoring to Consumer Need: Getting Closer to the Super-Savvy Post-Lockdown Consumer
In their desire to get closer to the consumer, suppliers and retailers are investing in new initiatives; suppliers via DTC partly as a way...
What You ‘Do’ Vs What You ‘Say You Do’… Lessons In...
We’re all guilty of projecting an idealised self-image into the world. Be it on social media, dating profiles or consumer surveys, the gulf between...
Moving from Managing a Traditionally Owned to a PE Owned Mult
Selling to a PE-owned retailer requires an EBITDA mindset, helping the customer buy your offering by understanding their model, expressing all you offer in...
The Implications of Private Equity Takeover of a Mult
Given the increased level of private equity interest in UK retail because of strong consumer demand and cashflow, negative working capital - i.e. selling...
Why Challenger FMCG Brands Should Head For Amazon’s Virtual Shelves
By Peter Martin, MD of Amazon specialist agency Melody
Supermarkets are competitive spaces. Household names get the prime eye-level spots on shelves, while emerging brands...
Getting back to basics based on consumer perception of pound-in-the-pocket inflation…
If consumers are using gut feeling re inflation to manage their shopping behaviour, it is important for suppliers and retailers to reassess their relative...
