‘Pound-in-your-pocket-inflation’ – How consumer perception of spending power affects willingness and...
Official statistics are often incomprehensible to a consumer-in-the-street. If in any doubt, as a pragmatic NAM, why not try evaluating the various government versions...
Online vs Physical – what levels of penetration are we likely...
Throughout 2020 and 2021, national restrictions forced large swathes of physical retailing into hibernation, and consumers were left with little choice than to pick...
It’s time for NAMs to unleash their inner CEO: A basis...
It’s easy to forget that in January 2020, before the COVID-19 pandemic struck, organisations were already under pressure and operating in a ‘VUCAD’ environment...
Post-Covid attitudes and behaviours around sustainability and how brands need to...
Sustainability has become a buzzword. From the war on plastic and saving the turtles to hashtags used by corporations, there isn’t a day that...
A Fundamental Basis for Reassessing Relative Competitive Appeal Post-Lockdown
If we accept that in post-Lockdown we are dealing with better, more threatening competition, it is key to enhance your relative competitive appeal by...
Competition Management Post-Lockdown
Lockdown has resulted in more intense competition in that companies that have managed to survive have done so because they were able to act/react...
Artificial Intelligence in Buying
Advanced Analytics as Leverage by the Buyer in Negotiation
An overview of the process, by Chris Webber of Foxleigh
Jane is a Business Manager for a...
Tools Made for Setting Context Post-Lockdown
In what is going to be a five-year post-Lockdown downturn, minimum, NAMs will need to place most issues affecting the business within a realistic...
Role of NAM in a Post-Lockdown Context
Whilst there can be a temptation in times of crisis to keep one’s head down and look busy, the NAM operating at the supplier-retailer...
Don’t forget what customers really want from their brands and shops...
So much has been discussed about what will stick and what will revert back when looking over the changes we have all adopted over...
