Reflections on Seven Years in the GCA Role
Brian Moore: I’m going to start by reflecting on your seven years in the GCA role and just wondered what your thoughts are re...
How Can Sustainable Sourcing For FMCG Reignite Customer Loyalty?
As mainstream marketing campaigns in the consumer goods industry hits emotional notes, touching upon sustainable and ethical sourcing, customers are calling for more transparency...
Optimising Power in Supplier-Retailer Relationships
Whilst relative scale and reciprocal shares of trade partners’ business can determine the balance of power between a supplier and its major customers, it...
Reassessing Power-Play Dynamics in Supplier-Retailer Relationships
Over the past seven years, the application of GSCOP has achieved a lot in terms of eliminating much of the tendency for retailers to...
What is ‘Collaborative CRM’ and why do most FMCG retailers find...
Imagine being the owner of a fast-moving consumer brand, competing with many others, with an advertising/media budget running into the £10s of millions. Spending...
Joint Business Planning While the World Turns Upside Down
When we play with a finite mindset in the Infinite Game, we will continue to make decisions that sabotage our own ambitions. It’s like...
Asda Deal Highlights Strategic Focus For Supermarkets
When the Issa brothers, the entrepreneurs behind the EG Group, announced this month that they have agreed to buy Asda from US owners Walmart...
Building on the Basics by Meeting Multifunctional Needs of the Customer
Having outlined what we believe is how post-lockdown will present opportunities for realists that are willing to think for themselves, we can only urge...
Living With and Optimising Post-Lockdown…
We have all evolved a personal reaction to lockdown, and those that have survived may benefit from considering ways of managing their business post-lockdown.
One...
COVID Was A Surprise, Christmas Should Not Be
Ian Hall, COO at Atheon Analytics, providers of the SKUtrak platform, shares three things to plan now, to maximise Christmas sales in grocery retail.
None...