Brexit for NAMs – Where Now?
In what will be seen to be one of the most fundamental and far-reaching developments affecting how we conduct the NAM Job, Brexit is...
Optimising the Sales/Sq. Ft./annum metric…
Assuming that GMROII is already well-established as a working tool in the business, it is possible to adapt this vital tool to give further...
Sales per Sq. Ft. as a Primary Retail Indicator?
Given that rental levels and business rates are based on sales area, and with retail rents in prime spots in London’s Oxford Street reaching...
Want an effective sales team? Unlock their DNA
Unlocking the DNA of your sales team will also unlock a world of potential. DNA represents the building blocks for life. In a sales...
Making Every Sale Count, Even Via the Discounters…
With markets continuing to flat-line everywhere, globally and locally, it is imperative that we make every sale count. This means operating with two complementary...
How To Make Every Sale Count, And Manage Compromise, when every...
In a new world where economic uncertainty is causing consumers to pay down debt, save and forgo purchase, then every sale counts...
Given the effort...
The Courage To Be Simple…
In a bewildering world of increasing complexity, NAMs often choose to delegate non-customer issues upwards and get on with the day-job. As this approach...
The Financial Simplicity of the NAM Role – a blueprint for...
We all know that finance is too important and useful a tool to be left to the finance department, especially in these unprecedented times.
In...
Winning in FMCG – How brands can win in the Age...
Pop over to Germany and drop into a Real or V-Markt and you’ll glimpse a possible future: stores that feel more like B&Q with...
A Back-to-the-Future ‘What-if’ Tool-kit for NAMs
If you feel that re-assessing your best brand with the benefit of 2016 hindsight, could yield useable insights, the following tools might be of...
