A Back-to-the-Future ‘What-if’ Tool-kit for NAMs

If you feel that re-assessing your best brand with the benefit of 2016 hindsight, could yield useable insights, the following tools might be of...

Renewing your best brand by going back to basics, real basics…

When all your traditional trade strategies no longer seem to work and despite the many fires demanding your attention in these unprecedented times, perhaps...

How cost disciplines can drive innovation

Interviewer: I saw a quote recently from Michael Krigsman, “No business ever achieved greatness through cost-savings alone“ – but you have a career from...

5 levers to release cash….

Looking for cash...want to avoid the travel ban, release funds for innovation, identify more efficient operating models?  Historically, companies have managed costs through a series...

Achieving a Fair-Share Result in Negotiation

In unprecedented times, historical performance is by definition of little relevance. In effect, we are all at square one, each with an opportunity to...

Power Play in Supplier-Retailer Negotiation – How to Level the...

Power play in business is not exclusively about dealings between suppliers and retailers. In fact, it is more about interactions between large and smaller...

The Four Pillars of Brand Integrity

If we accept that brand integrity is all, or at least all we’ve got, then taking a systematic approach to defining and executing all...

Brand Integrity – the Foundation Stone of Brand Equity

If we define brand integrity as constantly meeting, or even exceeding, consumer expectations in terms of their experience of the brand, then it becomes...

How to Improve Online Profitability and Big Space Redundancy: the Supplier’s...

Whilst suppliers may be tempted to simply accede to retailer requests for cash investment, the past ten years of flat-line demand have resulted in...

Online Acceleration and Big Space Redundancy – the Twin Dilemmas of...

Essentially, in the current climate, major retailers are faced with two significant drains on profitability. First, the high cost of fulfilment compared with B&M...

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