Innovating in Tesco Against All Odds
Tesco's product cull is obviously part of ‘de-duplication’ and cost cutting programme, with price cuts as the key attention grabber… all acting against the...
Tesco’s Product Cull – The End of ‘Innovation’?
Time was when getting a new product listed simply had to overcome the ‘we don’t have rubber-shelves’ barrier, allowing us to put forward a...
Managing an Unprecedented 2015
Given the price-cutting turmoil resulting from the mults’ need to recover ground lost up and down market, under the watchful eyes of the authorities...
WOW! What Next? – Learnings From an Unprecedented 2014
As shock followed shock in terms of profit warnings and Commercial Income challenges, resulting in junk-stock ratings and an SFO investigation of the biggest...
How Trade Investment Fits Within the Total Package and the Implications...
The above calculation is key in that it places trade investment in the same context as retail margin to illustrate their relative scale in...
Trade Investment – a New Dawn?
Given the growth of ‘trade funding’ from something like 5% of a supplier’s sales twenty years ago, to current levels of 20%+, with relatively...
Aldi & Lidl – When a 1-Off Trade Initiative is not...
As with all 1-off initiatives, they are never really 1-off. In fact, by definition, successful 1-offs always have a knock-on impact on other retailers,...
A One-Off Approach to Aldi and Lidl for Suppliers?
Traditional NAMs and their marketing colleagues have been reared in a culture of continuity. In other words, we spent years building up relationships with...
Tesco Troubles Pile High, But Solutions Will Not Come Cheap
The auditors for all three of Britain's biggest publicly-listed retailers - Tesco, Sainsbury's and Morrisons - told investors in their most recent annual reports...
Tesco’s Cloud Offers Suppliers a Golden Opportunity?
As the Tesco profit-overstatement issue builds, it is inevitable that, in the coming months, most advance bookings of supplier investment will be challenged because...