Ways of Helping the Buyer Buy
In unprecedented times, major account management demands unprecedented solutions. One such approach involves understanding and empathising with the buyer as part of the purchasing...
Helping the Buyer Buy
Given the global market turmoil, and the structural changes currently taking place in UK retail - and especially when all else has failed -...
Effective business management of GTR
Given the appeal of GTR in terms of prestige, growth in a flatline environment, it is inevitable that the channel and its members will...
Optimising the business potential of Global Travel Retail
Given that GTR is well established in terms of brand equity building - although in many cases much can be done to optimise this...
Optimising Competitive Appeal in a Flatline Market
In a flatline market, experiencing radical changes in terms of redefinition of large retail space and online growth, increasingly sophisticated demand by knowledgeable consumers...
The Way Forward in a Flatline Market
The major realisation arising from the aftermath of the five-year global financial crisis is that we are in fact awakening from a 30-year dream...
Improving the Cost-Effectiveness Of Dealing with Small Retailers
As the world continues to move towards one-to-one solutions in terms of business dealings with consumers, while companies attempt to tailor to individual consumer...
Why Small is Beautiful; Especially in Post-crisis Retail
Given the fact that the global financial crisis in 2008 is still causing headline-grabbing casualties among the big retail players - resulting in greater...
Minding the Shopper in Practice
Understanding and meeting brand-shopper needs is imperative, especially in a multichannel environment.
Essentially, consumer needs change from a combination of Product performance, Quality/reliability vs. cost,...
Who’s minding the shopper?
The old deathbed story raises an interesting dilemma in retailing today: An elderly shopkeeper on his deathbed asks for his wife and then for...
