Establishing the Financial Benchmarks for Tailor-Making your Offer
Given the current financial climate - coupled with the fact that most buyers benefit from share-option schemes, identifying financial drivers from a retailer’s latest...
“What’s in it for me?” A Bespoke starting-point?
Following the global financial crisis, a key development has been the retreat from ‘global’ to ‘national’ by countries and their citizens in seeking satisfaction...
How to Minimise Retail Shrinkage
One of the key issues in dealing with shrinkage in supply and retail arises from the fact that shoppers tend to equate seriousness of...
From Petit Theft to Grand Larceny: an Inevitable Progression in...
It all started with shoppers ‘grazing’ on grapes as they shopped the store, often adding up to a significant shrinkage problem for the retailer...
Given...
How To Maximize The ROI On Your Shopper Marketing Efforts
Marketing to shoppers – understanding our target market as they shop, and creating activity to change their behaviour in a way which will drive...
Compliance in Shopper Marketing
Why Is Excellent In-store Execution So Elusive?
Whether you are in marketing or sales, poor in-store execution is a problem of nightmare proportions: all of...
Debenhams’ Risk Priorities and Mitigation – How a NAM Can Help
Whilst the examples relate to a leading departmental store group, the principles and learnings can be applied to any wholesaler or retailer where a...
Risk Management in a High-Risk Environment
Given the uncertainties resulting from the global financial crisis, it is vital that suppliers identify and manage their risk-exposure in a positive way, aimed...
Optimising Working Capital in Unprecedented Times
When cash is short, a NAM, or any other job-holder can directly save company money by negotiating and maintaining earlier payment, dropping in-house stock...
Money, money, money – becoming more important than The Brand?
Following the global financial crisis, the emphasis on money has become a major issue for suppliers and retailers. Whilst the brand will and always...
