The Amazon 2011 Annual Report – A reality wakeup call…

The Amazon 2011 Annual Report - available on its website - makes for refreshing reading, unlike those of ‘normal’ companies and contains a wealth...

Amazing Amazon – A working paper for NAMs…?

With a vision ‘to be the earth’s most customer-centric company; to build a place where people can come to find and discover anything they...

If the Numbers Don’t Add Up, They Probably Don’t

Following a global financial crisis that has left governments floundering, business managers have lost confidence in both bankers’ and politicians’ ability to reverse downward...

Numbering a SWOT Analytically

A SWOT analysis can be made more effective by realistic application of numbers to Opportunities, comparison of Strengths & Weaknesses with available competition, and...

The NamNews High Street Revival Recipe

More art than science, more craft than art, a pragmatic ‘solution’ that reflects market realities, appreciates that a High Street is more like a...

How to Optimise the Use of Scarce Resources in Unprecedented Times

Any allocation of resource (time, money and people) is driven by the supplier’s key business mission, usually expressed as Return On Capital Employed, itself...

Austerity Account Management: Optimising Scarce Resources in Unprecedented Times

With this the fourth year of flatline growth and cutbacks, the recession has brought a whole new meaning to ‘scarce’ resources. In practice, ‘scarce’...

Telling Customers About Themselves and How You Can Help…

In today’s unprecedented times the only certainties are money, and the need for survival in supply and retail. Ignorance of your own company accounts...

Optimising Opportunities in Unprecedented Times

The issue here is the extent to which there are real trade opportunities available in unprecedented times, and if so, what are the tools...

Developing Opportunities in a Multiplex-world…

In a multimedia environment, with multichannel two-way access to the consumer each operating at over-capacity, potential access to all consumers, literally millions of people,...

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