Category Management, the Jury Goes Back Out?
Probably the most effective innovation in the history of applied marketing, category management had come a long way in fifteen years…
As ‘marketing done properly’...
A Larger Slice of a Smaller Cake?
If the recession is about absorbing slack or excess that has built up in the system over the past fifteen years, then this slack...
Tesco Ireland Cross-border Pricing – a global rehearsal?
What is this about?
Essentially, Tesco have decided to try to reduce the loss of business from their Irish border-area stores to their own and...
Managing Customers Profitably
In recent years there has been a growing focus on understanding the profitability of customers. Alarmingly, as companies learn more about the value of...
Making Sense of the Savvy Consumer in Recession….
Consumer are now beginning to make some sense of the past six months of financial turmoil, are developing increasing confidence in their common sense...
Parapharmacy – a commercial opportunity for all?
As part of an inevitable global trend accelerated by recession, pharmacy deregulation and the resulting increase in self-medication, parapharmacy represents significant opportunities for all...
RecessionKAM: Managing Major Customers in the Downturn
With business news worsening daily, it is tempting to await a return to some stability in the market before setting a trade strategy and...
Certain Basics in Uncertain Times…
A general response to the global financial crisis has been confusion at most levels. This will be followed by fear in the New Year,...
Fair-Share Negotiation in Troubled Times
How to make profitable deals with more powerful trade partners in an economic downturn
The ongoing recession is most countries is causing unprecedented pressures for...
Denial-based optimism? Or real opportunities ahead in troubled times…
While other suppliers are awaiting a return to some semblance of ‘normal’, we believe that there are real trade opportunities available for some suppliers...
