How To Measure Retail Media
By Steve Gray, Director at SG-retail
The key measure of retail, or any media for that matter, is the extent to which it contributes to (profitable) brand...
Retail Media Networks Are Booming – How To Choose The Right...
By Katrina Smart, Commerce Media Director for Europe at The Mars Agency
The IAB predicts the rapidly growing retail media industry in Europe will reach €25bn by...
Three Technology Trends Set To Shape Retail Marketing In 2024
By Tim Mason, CEO of Eagle Eye, a leading SaaS technology company empowering personalised marketing and loyalty solutions used by retailers worldwide
Retail marketing centres...
Retail Media – Reflections On 2023 And Thoughts On The Year...
By Steve Gray, Director at SG-retail
It's been a good year for participants in the retail media space.
Retail Media Networks are thriving
Retail media is...
The Changing Retail Landscape: Reversible Trends or Permanent Shifts?
The past four years since the first Lockdown have seen fundamental changes and unprecedented trends develop that materially affect supplier and retailer businesses everywhere.
Whilst...
How FMCG Brands Can Use Digital Audio To Cut-Through During Busy...
By Richard Williams, Commercial Director, AMA
As we play out 2023 into early 2024, cash-strapped consumers are going to be inundated with thousands of advertising...
Food Source: What We Eat Shows The Plate We’re In
If you’re worried about the soaring cost of everything, this month offered a glimmer of light amidst an ever-darkening economic outlook. Grocery price inflation...
Five Key Grocery Retail Trends & Priorities For 2024
By Edward Betts, General Manager - Retail Lead Europe, at Retail Express, a provider of merchandising solutions and services for retail, wholesale and CPG...
Retail Media: Five Key Trends To Watch
What’s going to be big in the retail media space in the coming year? Alban Villani, Regional CEO for EMEA at CitrusAd, shares his...
Quick Tips For Measuring Retail Media
By Katrina Smart, Commerce Media Director for Europe at The Mars Agency
For brands navigating the rapidly evolving retail media space, measurement might be the...