A Trade Marketing Audit is a comprehensive, systematic, subjective and periodic examination of the company's trade environment, strategy, organisation, systems, productivity and functions with...

Because of the sales-based culture of the role, a NAM is inclined to consider business relationships mainly in terms of face-to-face contact. As a...

Given the increasing emphasis upon financial performance, it is important that NAMs / KAMs develop skills in negotiating by numbers i.e. demonstrate the relationship...

An Excel-based tool for calculating Selling Price, Cost Price or Margin when different variables are known. NOTE: The Margin Calculator is also included in the NamCalc suite of account...

This 10-page paper looks at how the KAM can have a fundamental effect upon the profit made by both their company and their major...

This tool provides a means of assessing the competitiveness of your brand or company offering through the eyes of a Buyer in your account. The...