Settlement Discounts

How to calculate the % extra discount to offer the customer for a reduction in payment period. Benchmark each of your key customers against your...

How to Negotiate with the Local Customer when an International Retailer...

The entry of a ‘single-depot’ international retailer demanding ‘home country’ terms can have a fundamental effect upon the market at local level. First there will...

Negotiating with Independent Convenience Operators

Negotiation within the convenience sector requires a systematic review and modification of each stage in the negotiation process: Starting with establishing customer needs, even this...

Coping with a new customer MD

The potential for fundamental change in a major customer relationship following the appointment of a new managing director can represent an opportunity or a...

Manning the Major Customer: Playing the KAM Role in the Multi-Functional...

With the increasing degrees of integration and expectation on both sides, both supplier and customer have become heavily reliant upon the KAM and the...

Coping with Transition – How to achieve and maintain a ‘Business...

Keeping trading partners’ eyes on the ball during the accelerated fire-fighting of a merger/takeover situation can be made easier by bearing in mind that...

Making CPFR Work in Practice

Because Collaborative Planning, Forecasting and Replenishment (CPFR) demands the active participation of matched trading partners, and because neither has real power over the other...

Coping with a Short-Term Buyer

While the customer is re-organising to accommodate the new breed of short-term buyer, with scant knowledge of, or interest in, the category, the KAM...

Optimising Transparent Power

As a company becomes more transparent, it is important to use the resulting defensibility as a potential power source... Optimising that power first means understanding...

Penetrating the Decision Making Process

NAMs today regard themselves as operating ‘between organisations’, i.e. two decision-making bodies. The job has evolved to become one of need-satisfaction which relies upon...

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