Profiling is a useful tool for comparing decision criteria and personality aspects which can influence account relationships. The key benefits are gained from comparing the...

When setting targets/forecasts to an account plan, there is often a large degree of uncertainty as to exactly what levels of sales and profits...

The essence of quick response is the linking of logistics capability (Just-in-Time) and information technology to drive efficiency throughout the entire supply chain. ...

Competitive benchmarking is the continuous measurement of the company’s services, products, processes and practices against the standards of best competitors and other companies who...

Customer profitability analysis provides an assessment of the profitability of an individual customer, market segment or distribution channel. Customer Profitability Analysis can help companies to...

When conducting category analysis, NAMs need to assess the relative performance of a particular category within individual retailers in order to identify the potential...

To analyse the relationships in order to determine the existence of, and measure the degree of association between, two sets of occurrences or groups...

Providing customers with the level of supply service they require is always a priority. However, it must be recognised that no budget is unlimited...

Shrinkage can be defined as the unexplained loss of products from shoplifting, errors in paperwork and employee theft, all of which can have a...

For products which have a reasonably regular repeat purchase cycle, but where there are marginal differences between brands, consumer substitution can have a substantial...