PepsiCo Unveils New Protein Beverage Range
PepsiCo has announced a new protein portfolio strategy, unveiling three scientifically informed beverage innovations - Propel Clear Protein, reformulated Muscle Milk, and Starbucks Coffee...
Nestlé Cereals Introduces New Cheerios Variant
Nestlé Cereals has launched a berry-flavoured variant of Cheerios, its first innovation for the brand in nearly three years.
Launching in selected retailers, Very Berry...
Pip Organic Secures Ocado Listing For Healthier Snacking Offer
Pip Organic is extending its retail footprint, with the brand’s Pipsticks snacking range landing on Ocado this month.
Launching in a 4 x 18g multipack...
Mr Kipling Launches Mince Pie Ice Cream
Mr Kipling is extending its ice cream range with a limited-edition mince pie flavour.
Available for a limited time during the winter season, it combines...
TRIP Expanding Into Functional Hydration Category
TRIP, the calm drinks and supplements brand, is expanding into the fast-growing functional hydration category with the launch of its first Magnesium + Electrolyte...
Tilda Targets Kids’ Market With New Meal Range
Tilda is looking to unlock new opportunities in the kids’ food market with the launch of a new range of veg-packed, nutritionally balanced, rice-based...
Plenish Adds To Shot Range
Plenish, the functional shot brand owned by Carlsberg Britvic, is expanding its range with the launch of Ultra Ginger.
Plenish Ultra Ginger is claimed to...
McVitie’s Brings Back Jaffaween Cake Bars
McVitie’s has brought back Jaffaween Cake Bars for the Halloween season. Available in two flavours, Fang-Tastic Orange and Spine-Chilling Cherry, Jaffaween Cake Bars combine...
How Vaseline Drove Sales By Making Creators ‘Co-Authors Of Its Stories’
In line with Unilever’s recent focus on influencer-led content, the 150-year-old brand leaned into social media to put itself in front of new audiences.
Read...
Oxo Unveils New Bone Broth And Stock Innovations
OXO is rolling out a raft of new launches this month, including Bone Broth, Signature Ready-to-Use Stock, and Stock Powder. It will also be...
