Grocery Products & Promotions
TRACES Becomes Only Wine Brand Endorsed By Weight Watchers
TRACES, a ‘better for you’ wine created by DrinkWell, has become the only wine officially endorsed by the weight management company WW (Weight Watchers)...
Mondelēz And Lotus Bakeries Join Forces To Expand Biscoff Brand
Mondelēz International and Lotus Bakeries announced a partnership to expand and grow the Lotus Biscoff cookie brand in India and develop new co-branded chocolate...
Cadbury Brings Back Top Deck Bar
Cadbury is relaunching its Top Deck chocolate bar in the UK as part of its 200th anniversary celebrations.
The bar, which consists of two layers...
Pet Food Brand NAW Secures 10-Product Listing In Sainsbury’s
Natural dog treat brand NAW has topped off its first 12 months of trading by securing a 10-product listing in 309 Sainsbury’s stores.
Since launching...
Guinness Secures Deal To Become Official Beer Of The Premier League
Diageo’s Guinness brand has announced its first-ever global football partnership with the Premier League.
The four-year agreement, which kicks off for the 2024/25 season, will...
Sustainability-Focused Tortilla Chips Brand Secures Listings In Co-op And Whole Foods
Blanco Niño, an Irish manufacturer with a mission to accelerate the transition to regenerative farming, has announced that it will launch its tortilla chips...
Chupa Chups Introduces New Bubble Gum Line
Leading lollipop brand Chupa Chups has unveiled its latest innovation, Big Babol Magic Cubes – a colour-changing bubble gum.
The launch comes at a time...
Lyle’s Golden Syrup Unveils New Snack Product
Lyle’s Golden Syrup has launched a new flapjack snack product, which will be available in supermarkets this month.
Lyle’s Golden Syrup Flapjacks come in a...
AB InBev Brands Dominate Most Valuable Global Beer Brands Ranking
Corona is the most valuable beer brand in the world, according to Kantar’s latest BrandZ global rankings. Eight out of the 10 most valuable...
Müller Targets Category Growth With Relaunch Of Light Variant
Müller Yogurt & Desserts is looking to revitalise its Müller Light yogurt range with an overhaul of the product and a supporting marketing campaign....
