Grocery Products & Promotions
Cathedral City Launches £7m Campaign
The UK’s leading brand, Cathedral City, has launched a new creative campaign - Makes It Better - backed by a £7m media investment.
The campaign...
How Magnum’s Premiumisation And Culture-First Strategy Are Fuelling Growth
Unilever’s Magnum brand is hitting the sweet spot with Gen Z consumers by leveraging social media insights to understand what consumers want. From premium...
Heinz Joins Forces With Mr. Men For New Pasta Sauce
Heinz has teamed up with children’s books and media franchise Mr. Men Little Miss on its latest pasta sauce.
Made with natural ingredients, no added...
Guinness Becomes Arsenal Club Partner
Arsenal and Guinness have announced a new multi-year global partnership that will see the Irish stout become an official partner of the football club.
The...
Sneak Rolling Out Energy Gummies
Sneak has launched new Energy Gummies that contain caffeine and come in Berry and Orange flavours.
Each gummy pack (RRP £12) contains six servings, with...
Retailers Deploying Loss Prevention FSDU Surrounds To Safeguard Alcohol
Alcohol theft continues to be a significant driver of retail crime in the UK, not only in terms of frequency, but in financial cost...
PepsiCo Taps Into Demand For Functional Drinks With New Prebiotic Cola
PepsiCo has unveiled a new Prebiotic Cola to meet growing consumer demand for functional ingredients.
The innovation includes 5 grams of cane sugar, has 30...
Sugro Launches TikTok Sample Box Initiative
Sugro UK has announced the expansion of its sample box lineup with the launch of the TikTok Sample Box.
The buying and marketing group already...
Fox’s Introduces ‘Dubai Style’ Pistachio Flavour Creams
Fox’s Burton’s Companies (FBC UK) has launched a luxury take on the ‘Dubai style’ social media trend, under the brand’s premium master brand, ‘Fox’s...
Cadbury Bournville Unveils A New Look And Two More Flavours
Cadbury Bournville is rolling out a new modernised design across its full chocolate range, as well as introducing two new flavours, Salted Caramel and...
