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Bacardí Rum Introducing New Spiced Variant

BACARDÍ Rum has announced the launch of its new Caribbean Spiced variant, the brand’s first spiced aged product, created with pineapple, coconut, vanilla, and cinnamon to conjure...

Rustlers Launching New Marketing Campaign

Chilled ready meals brand Rustlers is set to kick off a six-week national TV and radio campaign backed by a £1.5m marketing investment. Launching on...

Asda Expands Ramadan Range

Asda is preparing for its biggest Ramadan yet with 150 new product lines and a series of offers. As the holy month approaches, Asda is...

South African Wine Category Set To Explode With Launch Of Dynamite...

New South African wine brand, Dynamite Factory by Flagstone Wines, is bringing its Shiraz and Sauvignon Blanc to UK supermarket shelves. Created by winemaker Gerhard...

Tesco Seeing Strong Demand For No And Low Alcohol Beer

Tesco has revealed that demand for no and low-alcohol beer in its stores is now so strong that it is growing faster than any...

Accrol Secures Licensing Deal With Unilever For Lifebuoy Kitchen Towel

Tissue maker Accrol has entered an agreement with Unilever to exclusively produce and sell a kitchen towel product under its Lifebuoy hygiene brand. The company...

‘WhatTheFanta’ Campaign Returns

Coca-Cola Europacific Partners (CCEP) has announced the return of its #WhatTheFanta campaign for the fourth year running. ‘The Fabulous Flavour Hunt’ has a new, purple-coloured...

Fabulosa Introduces First On-Pack Promotion

Fragrance-led home cleaning brand Fabulosa is launching its first on-pack promotion this spring with the release of its ‘Mystery Mix’ collection, which will see...

Ocado Sees Nostalgic Desserts Making A Comeback Amid Switch To Frozen

New sales data from Ocado shows nostalgic desserts such as Arctic Roll and Jam Roly Poly are enjoying a renaissance as consumers look to...

Guinness Selling At-Home Pour Device In Tesco

Guinness launched its new NITROSURGE system in the UK, an innovation which allows consumers to experience the ritual of its famed two-part pour at...

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