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Alpen Muesli Undergoes Brand Overhaul

Alpen, the cereal brand owned by Weetabix, has reformulated its muesli range and redesigned its packs. The “improved” recipe contains 30% more fruit and has...

Panadol Launches New Sub-Brand Offering Migraine Relief

Panadol is launching a new sub-brand called Panmigrol. It includes two variants - Panmigrol Migraine and Headache Relief coated tablets (acetylsalicylic acid, paracetamol, caffeine)...

Rude Health Introduces New Chilled Soya Drink With Added Calcium

Rude Health has introduced a new chilled Soya drink. The fortified drink is made using four ingredients - Spring water, soya beans, calcium carbonate...

Ambrosia Expands Deluxe Rice Range

Premier Foods’ Ambrosia brand is expanding its Deluxe Rice range with two new flavours - Caramelised Biscuit and Apple & Cinnamon – which will...

Vadasz Launches First-Ever Kimchi Shot

Chilled pickles and kimchi brand Vadasz is adding to its line-up of gut health options with the launch of a naturally fermented and live...

Carlsberg Britvic Introduces New Pepsi Flavours

Carlsberg Britvic is launching two new flavours of Pepsi zero sugar cola - Strawberries ‘N’ Cream and Cream Soda - which are aimed at...

ROAM Launches Pork Snack Bar

Meat snack maker ROAM has announced the launch of its latest product: the Sweet & Smokey Free Range Pork Bar. As the first white meat...

KP Snacks Adds To PMP Offering

KP Snacks is expanding its PMP portfolio with the launch of Frisps Cheese & Onion at £1.25. The company noted that the PMP segment within...

Geeta’s Launches Second Burst Of Successful Marketing Campaign

Indian food brand Geeta’s is today launching the second burst of its ‘Geeta Bit Naughty’ campaign, which will run until April. The campaign first launched...

Fast-Growing US Energy Drink Rolling Out In UK

The CELSIUS energy drink brand has made its debut in the UK, with a wider rollout underway. The fastest-growing, third-largest energy drink brand in the...

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