By Martin Heubel, Amazon Strategy Consultant at Consulterce Then you need to stabilise your Net PPM between AVN cycles. Here’s how: 1. Start tracking profitability at ASIN level Whether you’re...

Ocado Retail has launched a new brand campaign entitled ‘Life delivered’, the first created by ad agency Uncommon Creative Studio after it won the...

New data from Adobe reveals UK online spending reached £8.3bn in April, up 2.5% on the same period last year, bringing total online spending...

By Martin Heubel, Amazon Strategy Consultant at Consulterce 1. Differentiate Your Assortment If you sell the same products on Amazon as with any other retailer, you'll get caught...

By Martin Heubel, Amazon Strategy Consultant at Consulterce Many brands are signed up for AVS, but either have the wrong expectations or aren't using the programme to...

Amazon is expanding its grocery offering in the UK by partnering with rapid delivery firm Gopuff. Initially available to people in Birmingham and Salford, Gopuff’s...

Amazon is set to launch Everyday Essentials Week, a new sales event in the UK offering up to 40% off products in categories including...

By Martin Heubel, Amazon Strategy Consultant at Consulterce No, Amazon is not eroding your brand’s profit margin. It’s your distribution strategy with other retailers that...

By Martin Heubel, Amazon Strategy Consultant at Consulterce Most brands are frustrated by Amazon’s price-matching algorithm. While it secures competitive prices for consumers, it also results in: Lost...

Tesco is ramping up its online offer by launching its F&F clothing range on its website and app. F&F Online will include a curated selection...