Building Retail Media Success With Transparency
By Anna Forbes, RVP Northern Europe at DoubleVerify, a leading software platform for digital media measurement and analytics
Looking back at 2024, retail media evolved...
Asda Trialling Automated Sampling Machine
Asda has begun testing an automated vending machine that offers free samples to customers at its store in Pilsworth, Bury.
In report a report by...
Boss Of M&S Food Calls For Action To End ‘Brexit Bureaucracy’
The Managing Director of M&S Food has outlined how “Brexit bureaucracy” is impacting its business and the wider industry, expressing his support for Prime...
Supermarkets And Suppliers Back Calls From Farmers To Rethink Changes To...
Over 50 food manufacturers, supermarkets and other industry organisations have joined forces with National Farmers Union (NFU) to urge the Treasury to rethink the...
Sugro UK And KP Trial Industry-First WhatsApp Campaign
Sugro UK, KP Snacks and b2b.store have worked together to complete the first pre-sell campaign of its kind using a wholesaler’s WhatsApp channel.
Using b2b.store’s...
Food & Drinks Industry Needs To Go All-Out On Curiosity To...
The way people interact with products is undergoing a radical transformation, and it’s happening faster than most brands are prepared for. From the viral...
Molson Coors Announces £10m Investment Plan For Aspall Cyder
Molson Coors Beverage Company has unveiled plans to invest £10m in its Aspall Cyder facility in Suffolk over the next five years as part...
LiveRamp Joins Forces With Ocado Ads To Launch New Self-Serve Off-Site...
Data collaboration platform LiveRamp has teamed up with Ocado Ads, the Retail Media Network (RMN) of the online supermarket, to launch Audience+, a new...
US Tariff Threat Impacts Outlook At Diageo
Diageo has ditched its long-standing sales growth guidance due to the uncertainty caused by the threat of US tariffs and weak demand in key...
Dunnhumby To Offer Retailers And Brands AI-Powered Customer Insights
Dunnhumby, the retail data science firm owned by Tesco, has agreed a partnership with Synerise, a software firm specialising in real-time behavioural AI predictions...