Mackie’s Secures Listing With M&S
Dairy brand Mackie’s of Scotland has secured a listing with Marks & Spencer.
The deal, which worth more than £100,000 a year, will see its...
Irn-Bru Entering Energy Drink Market
A.G. Barr’s Irn-Bru brand is taking on the likes of Monster and Red Bull by entering the fast-growing energy drink market.
Sugar and sugar-free variants...
Spin-Off Cider Brands Delisted By Mults
Smirnoff Cider and Kopparberg’s Crafted Warning cider are reported to have suffered significant delistings in recent weeks.
According to trade magazine The Grocer, Diageo’s Smirnoff...
JUUL Enters Wholesale Sector
JUUL, the fast-growing US vaping brand, has agreed a deal with Bestway Wholesale to widen the distribution of its products into the independent convenience...
Why FMCG Brands Should Seek Out The Digital Consumer
One interesting sector when it comes to shifting shopping habits is FMCG. Food and drink brands are not always the most digitally savvy -...
Graze Launching Its Biggest Ever Advertising Campaign
Graze, the snack brand bought by Unilever earlier this year, is launching its biggest advertising investment to date as it steps up its efforts to capitalise on...
Carlsberg Admits It Pursued ‘Being The Biggest, Not The Best’ In...
Carlsberg is ramping up its efforts to drive reappraisal of the brand following the recent launch of its new Pilsner variant, which the Danish...
Diageo Upbeat On Outlook
Diageo’s Chief Executive has given an upbeat assessment of the drinks giant’s current and future performance.
Speaking at investor conference in New York yesterday, Ivan...
Government Banning Plastic Straws, Stirrers And Cotton Buds
The government yesterday confirmed a ban on plastic straws, drinks stirrers, and plastic stemmed cotton buds in England, following “overwhelming public support” for the...
Unilever Develops Black Plastic Bottles That Are Easier To Recycle
Unilever claims to have pioneered a new detectable black pigment for its High Density Polyethelyne (HDPE) bottles for its TRESemmé and Lynx brands, so...