New President Of The British Soft Drinks Association Supporting DRS
Radnor Hills founder and CEO William Watkins has been elected as the new President of the British Soft Drinks Association (BSDA).
He was appointed at...
Price Hikes Contribute To Jump In Sales For Pladis UK
Pladis, the owner of brands such as McVitie’s, Go Ahead, and Jacob’s, saw a big jump in sales at its UK division (formerly United...
Skincare Brand Simple To Open Pop-Up In Partnership With Superdrug
Unilever-owned skincare brand Simple is set to launch its first UK pop-up event in collaboration with Superdrug.
The event will be held at The Stables...
Evolving Commercial Relationships: Collaborating for Growth
Hear from David Beardmore, Category Director for Impulse at Tesco, on what true collaboration looks like and the results created by the trading team...
Head Of Unilever’s Prestige Division Stepping Down
Vasiliki Petrou has announced that she is stepping down from the Chief Executive role at Prestige, Unilever’s premium beauty arm, which she helped establish...
KP Snacks Hails Sales Uplift From Ranging Trials
KP Snacks has highlighted the success of its recent ranging trials, which saw the business support several independent retailers with the implementation of its ‘25...
Has The Jump In Cocoa Costs Led To Price Increases And...
Cocoa prices have risen 207% over the last year (to 5 June 24), with the vast majority of increases being in the last five...
Focus On Marketing Effectiveness In Decline, Study Shows
The focus on marketing effectiveness across the wider industry appears to be in decline, according to findings from Marketing Week’s exclusive 2024 Language of...
BrewDog Founder Backs New Soda Brand
Just six months after its launch, a functional soda brand called Living Things has secured a £500,000 pre-seed round to support its growth in...
Sustainable Food & Drink Sampling – Is The UK Following France’s...
By Richard Lloyd-Williams, MD & Business Director at Flavor, an integrated sampling agency
Increasing numbers of consumers in the UK, and worldwide, are demanding brands...
