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Shreddies Celebrates 70th Anniversary

Nestlé Cereals is celebrating the 70th anniversary of its Shreddies Original brand in the UK. Latest production figures show more than a quarter of a...

Plastic-Free Personal Care Launching New Ad Campaign

KinKind, the plastic-free bath, body and hair brand, is embarking on the next phase of its television advertising campaign. This month's ads form part of...

Sugro UK Introduces New Retailer Guide

Wholesale buying and marketing group Sugro UK has launched a retailer guide aimed at providing category guidance and seasonal advice, as well as updates...

iPRO Continues International Expansion with WHSmith

Hydration brand iPRO has announced a strategic partnership with WHSmith to drive its international expansion forward. Following its launch in Spain and Ireland in...

Whole Earth Adds To Drizzler Range

Whole Earth has added to its squeezy peanut butter range with the introduction of a new chocolate flavour. Aimed at disrupting the spreads category, the...

Birds Eye’s Green Cuisine Brand Partners With Team GB Ahead Of...

Birds Eye Green Cuisine has become an Official Partner of Team GB ahead of the Paris 2024 Olympic Games. Following its previous partnership in 2020,...

Beck’s Launching New Beer And Campaign Made With AI

To mark Beck’s 150-year anniversary, the AB InBev-owned brewer is conducting an experiment with the latest artificial intelligence (AI) technology. The brand has produced the world’s...

Crafted Cider Offers Growth Opportunities While Flavours Fall Out Of Favour

The eighth edition of the Westons Cider Report shows the cider market in the off-trade has stabilised over the last 12 months, while the...

Jack Daniel’s And Coca-Cola Roll Out RTD Format

Jack Daniel’s and Coca-Cola have announced the launch of their ready-to-drink (RTD) format in Britain. Made with Jack Daniel’s Tennessee Whiskey and Coca-Cola, the RTD...

Lambrini Unveils New Look

Lambrini, the leading Perry brand in the UK, has revealed a new look and marketing campaign aimed at boosting shopper awareness both in and...

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