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Mars Petcare Moves Into Supplements

Mars Petcare is making its debut in the supplements category with the launch of Pedigree Multivitamins – a trio of soft chews formulated to...

Popworks To Make TV Ad Debut

Snack brand PopWorks is launching its first TV and digital campaign that will run until the end of May. The entire PopWorks range is...

Kopparberg Introduces New Alcoholic Ginger Beer

Kopparberg, the Swedish drinks brand best known for its cider and cocktails range, is launching a new alcoholic ginger beer. Rolling out this month, the...

Superdrug Hosts Annual Industry Awards

Superdrug held its annual Star Awards on Tuesday night to hand out accolades to the beauty goods industry, voted for by consumers and market...

Unilever’s Cif Brand Partners With Scrub Daddy

Unilever’s Cif cleaning range is launching a line of co-branded products across the world with Scrub Daddy, the maker of innovative cleaning tools, including...

Heineken Adds To Strongbow Ultra Range

Heineken UK is adding to its new Strongbow ULTRA cider brand with the launch of an Apple variant. With 36% fewer calories than Strongbow Original...

Captain Morgan Launches New Cocktail Pre-Mix Can

Diageo-owned rum brand Captain Morgan has introduced a new Strawberry Daiquiri pre-mix can (5% ABV) to its ready-to-drink (RTD) portfolio. The 250ml cans are...

New Survey Reveals The Emotions They Feel When Making Purchases

‘Comfort’ (34%), ‘curiosity’ (28%) and ‘nostalgia’ (19%) are among the top feelings UK shoppers experience when buying a new product, according to a new...

Ballymaloe Foods Secures Distribution Expansion With Tesco And Booker

Ballymaloe Foods, a family-owned Irish company that makes a range of relishes, has expanded its coverage in the UK market. First listed in 2015 with...

L’Oréal Teams Up With Unilever And Kao To Develop Sustainable Ingredients...

L’Oréal has announced a new investment in a venture led by Geno, a biotechnology company, to create sustainable alternatives to key ingredients in beauty...

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