A classification of users or buyers of an innovation according to time of adoption. Everett Rogers identified five categories within the adoption curve which he described as conceptualisation’s based on his/her own observations of the diffusion process. Roger’s categories are defined in terms of percentage groupings within the normal distribution of the adoption curve as follows: innovators – first 2.5% of all adopters; early adopters – next 13.5% of all adopters
Home Adopter categories
