Initiative between retailers and suppliers to reduce existing barriers by focusing on the process, methods and techniques to optimize the supply chain. Currently ECR has three primary focus areas: Supply Side (I.e. efficient replenishment), Demand Side (I.e. Efficient Assortment, Efficient Promotion, and Efficient Product Introduction) and Enabling Technologies (such as Common Data and Communication Standards and Cost/Profit and Value Measurement). The overall goal of ECR is working together to fulfill consumer wishes better, faster and at less cost.
Home Efficient Consumer Response
