Bespoke in-house workshop: your categories, customers and competitors
Introduction
Given the growth challenges in a market undergoing major structural change, suppliers have two choices:
- Await a return to ‘normal’, or
- Focus on identifying and optimising opportunities arising from structural change
We aim to help clients accelerate option two by partnering our breadth of experience with your company’s in-depth insight re customers, categories and competition to find opportunities in the chaos…
Our complementary partnership, built upon a solid foundation of latest financial results of key stakeholders, can help your company place your strategic thinking within a real world context. This can help you identify and quantify specific and realistic opportunities, building strategies aimed at establishing and demonstrating the value of your offering. This can help in improving the customer’s financials, thereby reducing stock market pressure on their share price.
This makes the customer less vulnerable to takeover, and results in the autonomy to pursue growth in partnership with your company and at the expense of the competition.
How EMR-NamNews can help
The above can best be achieved via this half-day workshop involving the senior NAM team, as follows:
Outline Agenda
Global financial crisis fallout – it’s impact on key stakeholders (your company, major customers and competition)
Key retail players as context for your major customers’ latest financial performance:
- Where they are now
- Where they need to be
- How your company can help them get there
- How your company appears to its major customers (P&L etc.)
- Your company’s scope for growth at competitors’ expense
Specific opportunities revealed by annual reports of customers:
- How to realise the opportunities and implement solutions
- Choosing and using the correct KPIs
- Action plan for your company
Method using EMR-NamNews
- Either a half-day tailor made session based on an in-depth brief, identifying and scoping out key actions
- Or a one-day version working up an outline customer strategy (details on request)
FREE 6-month subscription to NamNews/KamCity.com
To tune you into the key trade issues and maximise output, all delegates will receive daily trade updates via email and full access to KamCity.com, from the time of booking.
