Australian supermarkets should follow the lead of French giant Carrefour and shame brands by alerting shoppers when a packaged food product has reduced in size, a leading consumer group says.
Read the full article on The Guardian website
NAM Implications:
- Key is the damage done to trust in a brand by the perception of being short-changed.
- Back to the brand owners…
- …if only to minimise switching to own-label.
